Social Media and LCC

In the past eight months, LCC has made significant strides in how we are using social media sites - Facebook, Twitter, Flickr, and YouTube. We have gone from having no social media presence to having 1600 fans on our Facebook page, and a very active, very high quality YouTube page. But, we are still in the launch phase with respect to these tools. In addition to enhancing our LCC Facebook page, and growing the number of fans there, our next big step is to establish Facebook pages for many of our programs and initiatives. The marketing department needs to take a leadership role in assisting programs as they work to understand and leverage these new community-building tools. For social media to become a vital part of our communications plan, we need to think differently about marketing. It is not about pushing a message out. It is about building relationships and entering into conversations. Our students are way ahead of with respect to their comfort level with these tools. In addition to becoming a data-driven marketing department, over the next several months, one of our goals in marketing is to become truly proficient in the use of social media. Ultimately, it will lead to stronger relationships and more cost-effective communications for the college. Connecting social media and our CRM platform is going to be a lot of fun. I'll discuss CRM in an upcoming post. If you have recommendations regarding our social media plans, please let me know. The richer the conversation, the better the outcome.