Welcome To Stage 2!

In an earlier post, I discussed the stages of IMC, as defined by Donald Schultz. Here in the "new and improved" marketing department, we have spent most of the last year figuring out how to get our parts to work together (web, radio, tv, print, on-line, etc.). We've made really significant progress in this regard. Most of the time, we are talking to each other and figuring out how to effectively use all of the tools in our marketing and communications tool kit.

It looks like we have a major breakthrough with IER (Institutional Effectiveness and Research) as they have developed some reports in Argos which will allow us to easily run queries on the students in all of our programs. Without this information, we have been often guessing when it comes to understanding our student profiles. That is changing. Our marketing will be informed by data. We'll be able to understand the important segments within each market, and target everything we do accordingly. Welcome to Stage 2! We'll be doing a much more significant implementation of CRM in the next several weeks. We'll have the data we need so that our CRM launch will be supported by real intelligence. These are exciting times.