The Race to 5K

As of 11:00 a.m. on March 3rd, the college's Facebook page has 1885 fans. As far as community colleges go, that isn't bad. There are only a few community colleges in Michigan with more. From what we've seen nationally, there are no community colleges with over 2500. What is interesting to note is that even small, private colleges seem to have bases that are half the size of the student population. The last time I checked, UofM had over 80,000 fans. There is clearly a difference in how students at four-year institutions and their alumni stay connected.

So, we have a goal here at LCC. I would like to see us have over 5,000 fans on the college's Facebook page in the next couple of months. We are developing an implementing a plan to do this. I would like to see LCC as the first community college in the state (and possibly the country, but I need to do more research there) to hit that target. If you have suggestions regarding how we can do this, please feel free to post them here.

We'll also be doing some new things with Flickr, but I'll cover that in a separate post. Hopefully, we can heed Ghandi's advice here in marketing and "be the change you want to see in the world" (at least from a social media perspective).